9
Paid Traffic Platforms Overview
🇬🇧 English Purpose
Paid ad platforms allow businesses to bid for placement across search engines, social feeds, and display networks to drive predictable clicks, qualified leads, and purchases.
🇮🇳 Hinglish Explanation
Budget spend karke target audience tak instant ads pahunchana aur CPA (Cost Per Acquisition) aur ROAS measure karke campaigns scale karna.
🔄 Paid Ad Campaign Execution Pipeline
1. Business Objective
Leads vs Sales vs Traffic
Leads vs Sales vs Traffic
➔
2. Audience & Budget
Define daily spend cap
Define daily spend cap
➔
3. Creative & Landing
Ad copy + offer page
Ad copy + offer page
➔
4. Tracking Tag
Pixel / CAPI verification
Pixel / CAPI verification
➔
5. Optimize & Scale
Cut losers, scale winners
Cut losers, scale winners
10
Paid Ad Platforms Directory
| Platform Name | Purpose (English) | Use (Hinglish) | Pricing Model | Official Access |
|---|---|---|---|---|
| Google Ads | Search, Display, YouTube Video, Shopping, and Performance Max multi-channel ad delivery. | High-intent search queries aur YouTube par ads run karne ka primary platform. | Platform free (Pay-Per-Click spend) | ads.google.com |
| Google Ads Editor | Free desktop software to download campaigns, make bulk edits offline, and upload changes. | Badi campaigns mein bulk keywords aur ad copy offline update karo. | Free 100% desktop app | ads.google.com/home/tools/ads-editor |
| Meta Ads Manager | Facebook and Instagram advertising with detailed interest, custom audience, and Lookalike targeting. | Instagram Reels/Stories aur Facebook Feed par visual ads chalane ka tool. | Platform free (Ad spend applies) | adsmanager.facebook.com |
| LinkedIn Campaign Manager | B2B advertising targeting by job title, industry sector, company size, and professional seniority. | Corporate decision-makers aur B2B clients tak targeted ads pahunchao. | Platform free (Higher CPC spend) | linkedin.com/campaignmanager |
| Microsoft Advertising | Search and audience advertising delivering ads on Bing, Yahoo, AOL, and Windows native MSN widgets. | Bing desktop users aur international audiences tak search ads run karo. | Platform free (Ad spend applies) | ads.microsoft.com |
| TikTok for Business | Short-form video advertising platform targeting younger demographics in supported regional markets. | Engaging vertical video format ads execute karne ke liye. | Platform free (Ad spend applies) | tiktok.com/business |