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Created by Gagan Sir
Digital Marketing Tools Complete Master Manual
Comprehensive Directory of Free & Paid Digital Marketing Tools • Official Links • Frameworks • Pricing Guides
Section 01: Analytics & Measurement Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
1
Analytics & Measurement Overview
🇬🇧 English Purpose
Analytics tools measure website traffic, user interaction behavior, drop-off friction, and conversion outcomes to quantify business return on marketing investment.
🇮🇳 Hinglish Explanation
Website par kitne log aaye, kahan se aaye (traffic source), kin pages par scroll/click kiya, aur enquiry ya sale hui ya nahi—ye sab accurately check karne ke liye analytics tools use hote hain.
🔄 Analytics Implementation Workflow Pipeline
1. Install Tracking
GTM container code
➔
2. Define Events
Form submit, purchase
➔
3. Build Reports
GA4 / Looker Studio
➔
4. Find Drop-Offs
Clarity / Hotjar heatmaps
➔
5. Test & Optimize
A/B testing improvements
2
Analytics Tools Comparison & Official Access
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
Google Analytics 4 (GA4) Measure website/app traffic, engagement events and configured conversions. Users, sessions aur leads/sales track karne ka main source. Free standard product analytics.google.com
Google Search Console (GSC) Monitor search clicks, impressions, keyword queries and indexing health. Google Search performance aur indexing technical issues check karo. Free 100% search.google.com/search-console
Google Tag Manager (GTM) Centralized management of website tracking tags, pixels and triggers. Bina bar-bar developer se code change karwaye marketing tags manage karo. Free core product tagmanager.google.com
Looker Studio Create shareable executive dashboards, charts and visual reports. GA4, Google Ads aur Sheets ka data ek clean dashboard mein summarize karo. Free core (paid connectors) lookerstudio.google.com
Microsoft Clarity Visual heatmaps, user scroll tracking and session video recordings. User landing page par kahan click/scroll kar rahe hain visual watch karo. Free unlimited clarity.microsoft.com
Hotjar Session recording, funnel drop-off analysis and visitor feedback polls. Forms aur checkout pages par users ke friction points identify karo. Free limited + Paid plans hotjar.com
🔒 Privacy & Compliance Best Practice
Configure cookie consent banners (GDPR/ePrivacy) and data retention periods in GA4 (14 months). Never collect personal passwords, credit cards, or sensitive identifiable data in analytics tracking URLs.
Section 02: SEO & Keyword Research Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
3
SEO & Keyword Research Overview
🇬🇧 English Purpose
SEO tools help marketers discover high-intent search queries, evaluate competitor backlinks, audit site technical health, and track search engine ranking progress.
🇮🇳 Hinglish Explanation
Google search engine par organically top rank karne ke liye trending keywords find karna, competitors ka analysis karna aur website ke technical SEO errors fix karna.
🔄 Search Optimization Workflow Pipeline
1. Seed Topics
Trends / Brainstorm
➔
2. Check Demand
Volume & intent research
➔
3. Audit Pages
Screaming Frog crawl
➔
4. Fix Issues
Titles, 404s, speed
➔
5. Monitor SERP
GSC clicks & CTR
4
SEO Tools Directory & Pricing Breakdown
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
Google Trends Compare relative search interest, geographic demand and seasonal peaks. Keywords ki popularity aur seasonality compare karo. Free 100% trends.google.com
Google Keyword Planner Keyword search volume estimates, historical trends and cost-per-click bid ranges. Keyword ideas aur average monthly searches estimate nikaalo. Free (with Ads account) ads.google.com/home/tools/keyword-planner
Ahrefs Webmaster Tools Site audit for health score, backlink profile analysis and organic keywords. Apni verified website ke SEO metrics aur backlink issues check karo. Free limited for own site + Paid ahrefs.com/free
Semrush Competitive keyword gap analysis, backlink audits, rank tracking and topic research. Competitor ke top ranking keywords aur backlinks research karo. Limited free searches + Paid Pro semrush.com
Ubersuggest (Neil Patel) Keyword suggestions, content ideas, domain overview and beginner SEO audits. Blog post topics aur easy-ranking long-tail keywords find karo. 3 free searches/day + Paid neilpatel.com/ubersuggest
Screaming Frog SEO Spider Desktop crawler auditing broken links (404), title/meta duplication and redirect chains. Technical SEO audit ke liye website crawl karo. Free up to 500 URLs + Paid license screamingfrog.co.uk/seo-spider
Moz Pro / Free SEO Tools Domain Authority (DA) calculation, link explorer and keyword difficulty analysis. Domain authority aur keyword ranking metrics measure karo. Free basic tools + Paid Pro moz.com/free-seo-tools
AnswerThePublic Visual search listening tool discovering questions (What, Why, How) around seed terms. Audience ke actual questions se content ideas aur FAQ sections banao. Free limited searches + Paid answerthepublic.com
Section 03: Social Media Management & Scheduling
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
5
Social Media Scheduling Strategy
🇬🇧 English Purpose
Social media management tools streamline content scheduling, unified inbox monitoring, multi-account publishing, and team approval workflows across Instagram, LinkedIn, X, and Facebook.
🇮🇳 Hinglish Explanation
Ek hi dashboard se multiple social media accounts ke posts schedule karna, comments/messages ka reply dena aur analytics reports generate karna.
🔄 Social Media Publishing Lifecycle
1. Content Calendar
Plan 7-day pillars
➔
2. Draft & Approve
Creative + copy review
➔
3. Schedule Auto
Optimal posting time
➔
4. Community Reply
Engage comments & DMs
➔
5. Measure Insights
Reach & engagement
6
Social Media Tools Directory
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
Meta Business Suite Manage Facebook Pages and Instagram Business accounts, posts, Stories, unified inbox. FB/Instagram organic content aur message management ka free official tool. Free core tools business.facebook.com
Buffer Clean, intuitive scheduling tool supporting Instagram, LinkedIn, Pinterest, X, and Mastodon. Posts pehle se schedule karo aur clean interface mein visual queue dekho. Free plan (up to 3 channels) + Paid buffer.com
Hootsuite Enterprise social suite for multi-account publishing, social listening, team governance and analytics. Badi teams ke liye multiple accounts aur scheduled campaigns manage karo. Paid plans (30-day trial) hootsuite.com
Metricool Comprehensive social planning, competitor tracking, link-in-bio (SmartLinks) and reporting. Social calendar banao, best posting times dekho aur reports download karo. Free 1 brand plan + Paid metricool.com
Later Visual-first social planner famous for Instagram visual grid preview and TikTok scheduling. Instagram profile feed aesthetics pehle se preview aur plan karo. 14-day trial + Paid plans later.com
Sprout Social Deep social listening, customer advocacy, sentiment analysis and enterprise reporting. Deep customer listening aur high-end client reporting ke liye. Paid enterprise tiers sproutsocial.com
Planable Collaborative visual workspace for agency teams and clients to review and approve posts. Client ya internal management se 1-click post approval karwao. Free up to 50 posts + Paid planable.io
Section 04: Graphic Design, Image & Video Creation Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
7
Creative Asset Production Suite
🇬🇧 English Purpose
Visual design and video editing software enable marketers to produce scroll-stopping social banners, video ads, YouTube thumbnails, infographics, and UI prototypes.
🇮🇳 Hinglish Explanation
Social media posts, ad creatives, reels, short videos aur website banners visually design aur edit karne ke liye tools.
🔄 Creative Asset Creation Workflow
1. Dimensions & Goal
1:1 Feed vs 9:16 Reel
➔
2. Design Asset
Canva / Photoshop
➔
3. Proofread Text
Check spelling & copy
➔
4. Export Format
WebP / MP4 / PNG
➔
5. Mobile Audit
Test readable safe zone
8
Design & Video Tools Directory
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
Canva Cloud graphic design with templates, brand kits, presentations, and Magic Studio AI tools. Banners, carousels, thumbnails aur flyers fast design karne ka easiest tool. Free tier + Pro/Teams canva.com
Adobe Express Quick marketing design app with Adobe Stock assets, generative AI and 1-click animations. Fast social media graphics aur animated clips create karo. Free basic + Premium adobe.com/express
Adobe Photoshop Professional raster graphics editing, non-destructive photo retouching and compositing. Product photos ka background edit aur high-end image manipulation karo. Paid subscription (Creative Cloud) adobe.com/products/photoshop.html
Adobe Firefly Commercially safe generative AI for text-to-image, Generative Fill, and vector recoloring. Prompt dekar original visual images aur graphic variations generate karo. Free credits + Paid plans firefly.adobe.com
Figma Collaborative interface and UI/UX design tool for website wireframes and interactive prototypes. Landing page layouts aur website wireframes team ke saath design karo. Free starter (3 files) + Paid figma.com
CapCut Short-form video editor with automated auto-captions, green screen effects, and trending sound sync. Reels, TikToks aur YouTube Shorts ke liye auto captions aur editing. Free core + Pro features capcut.com
InVideo AI Converts natural-language scripts and ideas into complete edited marketing videos with voiceover. Text prompt se promotional ad video draft auto generate karo. Free with watermarks + Paid invideo.io
VEED.io Browser-based video editor offering auto-subtitling, audio cleaning, and screen recording. Online video edit karo aur multi-language subtitles add karo. Free limited + Paid tiers veed.io
Remove.bg Instant 1-click AI background removal for portrait headshots and e-commerce product photos. Product photo ka background 5 second mein transparent remove karo. Free preview + Paid HD credits remove.bg
Section 05: Paid Advertising & Campaign Management Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
9
Paid Traffic Platforms Overview
🇬🇧 English Purpose
Paid ad platforms allow businesses to bid for placement across search engines, social feeds, and display networks to drive predictable clicks, qualified leads, and purchases.
🇮🇳 Hinglish Explanation
Budget spend karke target audience tak instant ads pahunchana aur CPA (Cost Per Acquisition) aur ROAS measure karke campaigns scale karna.
🔄 Paid Ad Campaign Execution Pipeline
1. Business Objective
Leads vs Sales vs Traffic
➔
2. Audience & Budget
Define daily spend cap
➔
3. Creative & Landing
Ad copy + offer page
➔
4. Tracking Tag
Pixel / CAPI verification
➔
5. Optimize & Scale
Cut losers, scale winners
10
Paid Ad Platforms Directory
Platform NamePurpose (English)Use (Hinglish)Pricing ModelOfficial Access
Google Ads Search, Display, YouTube Video, Shopping, and Performance Max multi-channel ad delivery. High-intent search queries aur YouTube par ads run karne ka primary platform. Platform free (Pay-Per-Click spend) ads.google.com
Google Ads Editor Free desktop software to download campaigns, make bulk edits offline, and upload changes. Badi campaigns mein bulk keywords aur ad copy offline update karo. Free 100% desktop app ads.google.com/home/tools/ads-editor
Meta Ads Manager Facebook and Instagram advertising with detailed interest, custom audience, and Lookalike targeting. Instagram Reels/Stories aur Facebook Feed par visual ads chalane ka tool. Platform free (Ad spend applies) adsmanager.facebook.com
LinkedIn Campaign Manager B2B advertising targeting by job title, industry sector, company size, and professional seniority. Corporate decision-makers aur B2B clients tak targeted ads pahunchao. Platform free (Higher CPC spend) linkedin.com/campaignmanager
Microsoft Advertising Search and audience advertising delivering ads on Bing, Yahoo, AOL, and Windows native MSN widgets. Bing desktop users aur international audiences tak search ads run karo. Platform free (Ad spend applies) ads.microsoft.com
TikTok for Business Short-form video advertising platform targeting younger demographics in supported regional markets. Engaging vertical video format ads execute karne ke liye. Platform free (Ad spend applies) tiktok.com/business
Section 06: Email Marketing, CRM & Lead Management Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
11
Lead Nurturing & CRM Systems Overview
🇬🇧 English Purpose
Email marketing and CRM tools capture subscriber leads, segment customer databases, and trigger automated drip campaigns to convert prospects into repeat buyers.
🇮🇳 Hinglish Explanation
Website se aayi leads ko CRM mein store karna, automated welcome emails bhejna aur deals ko sales close hone tak follow-up karna.
🔄 Email & CRM Nurture Flowchart
1. Capture Lead
Form with consent
➔
2. Store in CRM
HubSpot / Zoho contact
➔
3. Segment List
Customer tags & source
➔
4. Auto Drip Flow
Welcome ➔ Value ➔ Offer
➔
5. Track Metrics
Open rate & clicks
12
Email Marketing & CRM Tools Directory
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
HubSpot Marketing & CRM All-in-one CRM, website lead capture forms, email marketing, deal pipeline tracking. Leads save karo, pipeline track karo aur follow-up emails bhejo. Free CRM & basic tools + Paid hubspot.com
Mailchimp Email campaigns, visual landing pages, customer journeys, prebuilt automation templates. Weekly newsletters aur automated welcome emails design karke bhejo. Free plan (500 contacts) + Paid mailchimp.com
Brevo (Sendinblue) Email marketing campaigns, transactional SMTP API, WhatsApp marketing, SMS and live chat. Email campaigns aur transactional OTP/order updates automate karo. Free 300 emails/day + Paid brevo.com
MailerLite Clean modern drag-and-drop email builder, signup popups, landing pages, automation logic. Bloggers aur creators ke liye clean, affordable email marketing platform. Free up to 1,000 subscribers + Paid mailerlite.com
Klaviyo E-commerce marketing automation for Shopify/WooCommerce with predictive lifetime value. Shopify store customers ko targeted abandoned cart emails bhejo. Free up to 250 contacts + Paid klaviyo.com
Zoho CRM Comprehensive business CRM managing leads, deals, omnichannel contact, workflow rules. Indian SMBs ke liye reliable lead status aur sales task management. Free tier (3 users) + Paid zoho.com/crm
Pipedrive Activity-based visual sales pipeline software focusing on deal stages and closing momentum. Sales team ke cold calling aur deal pipeline stages track karo. Paid plans (14-day free trial) pipedrive.com
Section 07: Content Writing & Copywriting Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
13
AI Copywriting & Text Editing Suite
🇬🇧 English Purpose
Generative language models and writing assistants accelerate drafting of ad copy, social captions, SEO articles, email subject lines, and marketing briefs.
🇮🇳 Hinglish Explanation
Social media captions, blogs, email copy aur Google/Meta ad headlines jaldi brainstorm aur draft karne ke AI tools.
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
ChatGPT (OpenAI) Brainstorm campaign angles, draft full-length blog posts, summarize customer feedback, generate ad copy. Content ideas generate karo, captions likho aur content calendar plan karo. Free GPT-4o mini/limited + Plus chatgpt.com
Claude (Anthropic) Nuanced, natural-sounding long-form articles, whitepapers, creative editorial rewriting. Long-form blogs aur human-sounding copywriting without robotic fluff. Free limited + Pro claude.ai
Google Gemini Multimodal research, real-time Google search verification, YouTube video content drafting. Google search data ke saath verified content aur drafts ready karo. Free access + Advanced tier gemini.google.com
Grammarly Real-time grammar correction, clarity enhancements, tone detection, and vocabulary improvements. English spelling, grammatical errors aur professional tone refine karo. Free basic + Premium plan grammarly.com
Jasper AI Enterprise marketing copywriter trained on high-converting frameworks with Brand Voice controls. Consistent brand voice ke saath ad copy aur landing page text banao. Paid plans (7-day trial) jasper.ai
Copy.ai Marketing workflows, sales prospecting emails, and multi-language social media variants. Ad copy aur sales email sequences automate karne ka tool. Free tier + Paid Pro copy.ai
DeepL Write AI-powered sentence rephrasing, tone adjustment, and stylistic fluency enhancements. Rough English draft ko native, crisp aur professional language mein transform karo. Free web tier + Pro deepl.com/write
⚠️ AI Content Editorial Golden Rule
Never publish raw AI text directly without human fact-checking. Search engines evaluate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Add real client examples, original data, and verified proof!
Section 08: Website Builders, SEO Plugins & Conversion Tools
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
14
CMS, SEO Plugins & Landing Page Builders
🇬🇧 English Purpose
Content management systems (CMS), visual builders, and dedicated landing page software enable rapid deployment of responsive web pages configured for SEO and conversion.
🇮🇳 Hinglish Explanation
Bina complex coding ke business website banana, SEO titles aur schema configure karna aur high-converting landing pages design karna.
Tool NamePurpose (English)Use (Hinglish)Free / Paid ModelOfficial Access
WordPress.org World's most popular open-source CMS powering 43%+ of websites with limitless plugins and themes. Custom business websites, e-commerce stores aur blogs banane ka best software. Software free (Hosting/domain apply) wordpress.org
Elementor Visual drag-and-drop page builder for WordPress with responsive mobile editing and prebuilt kits. WordPress par bina coding visual drag-and-drop se pages design karo. Free plugin + Paid Pro elementor.com
Yoast SEO WordPress plugin handling title tags, meta descriptions, XML sitemaps, and readability scores. Page ke meta tags aur basic on-page SEO checklist manage karo. Free core plugin + Paid Premium yoast.com/wordpress/plugins/seo
Rank Math Modern WordPress SEO plugin with built-in Schema markup, Google Search Console sync and 404 monitor. Advanced Schema JSON-LD aur on-page SEO fast configure karo. Free plugin + Paid tiers rankmath.com
Wix Hosted cloud website builder with drag-and-drop interface, templates and integrated booking tools. Small business owners ke liye no-code website builder. Free branded subdomain + Paid wix.com
Webflow Visual web design platform generating clean HTML/CSS code with advanced animations and CMS. Designers ke liye custom visual code-compliant responsive websites. Free starter tier + Paid site plans webflow.com
Unbounce Dedicated landing page builder with Smart Traffic AI routing, dynamic text replacement, and A/B testing. Google/Meta ads ke conversion rate maximize karne ke liye landing pages. Paid plans (14-day free trial) unbounce.com
Section 09: Free vs Paid Decision Guide & Tool Access Framework
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
15
Free vs Paid Strategic Decision Framework
CategoryFree Starting Point (Start Here)When Paid Tier Becomes Necessary
Analytics & HeatmapsGA4, GSC, Tag Manager, Microsoft ClarityEnterprise governance, custom connectors, large data export limits
SEO & KeywordsGoogle Trends, GSC, Keyword Planner, Ahrefs FreeDeep competitor backlink spying, automated rank tracking, full crawls
Visual Graphic DesignCanva Free, Adobe Express FreeBrand kits, SVG exports, 1-click magic resize, premium stock media
Social PublishingMeta Business Suite, Buffer Free (3 channels)Managing 5+ accounts, team approval workflows, white-labeled client reports
Email & CRMHubSpot Free CRM, MailerLite (1k contacts)List sizes exceeding 1,000+ contacts, advanced multi-branch automation
Paid Ad PlatformsGoogle Ads & Meta Ads Manager (Free to use)Ad spend is paid directly to platforms; software add-ons only when scaling
Website & CMSWordPress.org software + free pluginsFast cloud hosting, premium builder licenses (Elementor Pro), custom domains
AI CopywritingChatGPT Free, Gemini, Claude FreeHigh token volume, team workspaces, custom Brand Voice fine-tuning
🔄 How to Safely Onboard Any Digital Marketing Tool
1. Official URL
Open verified site
➔
2. Free Tier / Trial
Create basic login
➔
3. Review Privacy
Check data retention
➔
4. Connect Minimum
Grant lowest OAuth rights
➔
5. Test Small Task
Verify before paying
Section 10: Lean Example Stack for Small Businesses & Key Formulas
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
16
Lean Small Business Marketing Tech Stack
🇬🇧 Small Business Principle
Start lean with free tools. Upgrade to paid subscriptions only when software limitations directly obstruct business revenue or team efficiency.
🇮🇳 Hinglish Principle
Pehle free aur reliable tools se marketing funnel set karo. Jab real bottleneck aaye tabhi paid tools subscribe karo. Har tool subscription ROI justify karna chahiye.
Task / ResponsibilityRecommended Starter ToolWhat You Do (Action Step)
Website & Landing PageWordPress or WixCreate service pages, clear value offer, contact form & WhatsApp button
Search PerformanceGoogle Search Console + TrendsInspect user queries, search impressions & trending seasonal demand
Traffic & AnalyticsGoogle Analytics 4 + Tag ManagerTrack visitors, button clicks, form fills & sales conversion events
Graphic DesignCanva Free / Adobe Express FreeCreate high-contrast social post banners, reels covers & ad visuals
Organic Social MediaMeta Business SuiteSchedule weekly posts across Facebook & Instagram with unified inbox
Paid Lead GenerationGoogle Ads / Meta Ads ManagerRun focused local search or lead form campaigns with controlled budget
Lead ManagementHubSpot Free CRM or Zoho CRMRecord lead contact details, update deal stages & follow-up status
Client ReportingLooker Studio or Google SheetsBuild clean monthly executive dashboard showing spend, leads & ROI
17
Core Marketing KPI Formulas Reference
// 1. Click-Through Rate (CTR %) CTR = (Clicks / Impressions) * 100 // 2. Cost Per Click (CPC) CPC = Total Ad Spend / Total Clicks // 3. Cost Per Lead (CPL) CPL = Total Ad Spend / Total Generated Leads // 4. Conversion Rate (CR %) Conversion Rate = (Conversions / Total Visits or Clicks) * 100 // 5. Return On Ad Spend (ROAS) ROAS = Attributed Revenue from Ads / Total Ad Spend
💡 Tool Selection Decision Scorecard
  • Does it directly solve your core marketing bottleneck?
  • Is the output quality and reliability proven?
  • Are pricing and usage limits transparent without hidden fees?
  • Does it integrate cleanly with your existing website and CRM?
  • Can your team verify and control the output easily?
Section 11: Official Links Directory & Master Pricing Reference
Complete Sequential Master Notes • 12 Syllabus Modules + 11 Tools Directories • Free + Paid Models • Official Links • Frameworks
18
Master Official Links & Pricing Directory
Tool / ServiceOfficial Website / Pricing LinkCategory & Pricing Guidance
Google Analytics 4analytics.google.comWeb Analytics — Free standard product
Google Search Consolesearch.google.com/search-consoleSearch Indexing — 100% Free Google tool
Google Trendstrends.google.comKeyword Trends — 100% Free Google service
Canva Pricingcanva.com/en_in/pricingDesign — Free tier, Pro individual & Teams
Adobe Express Pricingadobe.com/in/express/pricingDesign — Free plan, Premium Creative Cloud
Ahrefs Webmaster Toolsahrefs.com/freeSEO — Free for verified site owners
HubSpot Marketing Pricinghubspot.com/pricing/marketingCRM & Email — Free tools, Starter, Professional
Meta Business Suitebusiness.facebook.comSocial Management — Free tool (Ad spend extra)
Google Ads Platformads.google.comPaid Search/PPC — Free tool (Pay per click)
Mailchimp Pricingmailchimp.com/pricingEmail Marketing — Free up to 500 contacts, Essentials
Buffer Pricingbuffer.com/pricingSocial Scheduling — Free (3 channels), Essentials
WordPress Softwarewordpress.orgCMS — Free open-source software (Hosting needed)
Looker Studiolookerstudio.google.comDashboards — Free Google product
📌 Important Practical Disclaimer
Free/paid categories describe general software tiers. Official plan limits, features, and pricing change periodically. Always verify the current official pricing and terms of service before entering billing details or subscribing.