1
Digital Marketing Overview & Definition
🇬🇧 English Definition
Digital marketing promotes products, services, or brands through digital channels such as search engines, websites, social media, email, and online advertising to reach targeted audiences and drive business outcomes.
🇮🇳 Hinglish Definition
Internet aur digital platforms (Google, Social Media, Email, Ads) ka use karke right target audience tak business product ya service pahunchana aur sales/leads generate karna digital marketing hai.
🔄 Digital Marketing Learning & Execution Workflow
1. Audience & Goal
Research target buyer
Research target buyer
➔
2. Web & Landing Page
Build offer & content
Build offer & content
➔
3. Traffic Generation
SEO + Social + Paid Ads
SEO + Social + Paid Ads
➔
4. Lead Capture
Form + Email Nurture
Form + Email Nurture
➔
5. Analytics & ROI
Measure & optimize
Measure & optimize
2
Traditional Marketing vs Digital Marketing Comparison
| Feature / Dimension | Traditional Marketing | Digital Marketing |
|---|---|---|
| Core Channels | TV, Print Newspaper, Radio, Flyers, Billboards | Search (SEO/PPC), Social Media, Email, Mobile Apps |
| Audience Targeting | Broad audience; limited location & age filter | Hyper-targeted by intent, interests, behavior & location |
| Result Measurement | Estimated/delayed reach (TRP, print runs) | Real-time tracking of impressions, clicks, leads, sales |
| Customer Feedback | Slow / Indirect (Surveys, dealer feedback) | Instant direct feedback via comments, forms & analytics |
| Cost Flexibility | High upfront fixed cost; hard to pause | Flexible budget (start with minimum spend, scale on ROI) |
3
Digital Marketing Core Channels Reference
| Channel | Purpose / Kab Use Karein | Primary Outcome |
|---|---|---|
| SEO (Search Engine Opt.) | Earn organic search visibility & long-term discovery | High-intent organic traffic |
| PPC / Paid Ads (Google Ads) | Capture instant active demand & test market offers | Immediate qualified leads/sales |
| Social Media Management | Build brand awareness, trust, community & engagement | Audience loyalty & community |
| Content Marketing | Educate prospect buyers via blogs, videos & guides | Authority & inbound interest |
| Email Marketing | Nurture leads, onboard customers & drive repeat sales | Customer retention & lifetime value |
| Influencer & Affiliate | Leverage partner trust to reach relevant audiences | Co-branded reach & sales commission |
| Analytics & CRO | Understand user behavior and optimize conversion rates | Higher ROI & revenue per visitor |
4
Marketing Funnel & Customer Journey Breakdown
| Funnel Stage | Customer Mindset & Goal | Content / Channel Example |
|---|---|---|
| Awareness (TOFU) | Problem discovery; seeking general information | Short viral video, educational SEO blog article |
| Interest (MOFU) | Building relevance & exploring solutions | In-depth guide, newsletter signup, explainer video |
| Consideration (MOFU) | Comparing vendor options & reading reviews | Case study, product demo, comparison review |
| Conversion (BOFU) | Ready to purchase / submit inquiry | Free trial offer, discount landing page, checkout form |
| Loyalty & Retention | Satisfied user; repeat buyer / advocate | Customer support, onboarding email, loyalty rewards |
5
Core Digital Marketing KPI Formulas
// 1. Click-Through Rate (CTR %)
CTR = (Clicks / Impressions) * 100
// 2. Conversion Rate (CR %)
Conversion Rate = (Conversions / Total Clicks or Visits) * 100
// 3. Cost Per Click (CPC)
CPC = Total Ad Spend / Total Clicks
// 4. Cost Per Mille / Thousand Impressions (CPM)
CPM = (Total Ad Spend / Total Impressions) * 1000
// 5. Cost Per Acquisition / Lead (CPA / CPL)
CPA = Total Ad Spend / Total Conversions (or Leads)
// 6. Return On Ad Spend (ROAS)
ROAS = Revenue Attributed to Ads / Total Ad Spend
// 7. Return On Investment (ROI %)
ROI % = ((Total Revenue - Total Cost) / Total Cost) * 100
🎯 Interview Q: What is the difference between ROAS and ROI?
ROAS (Return On Ad Spend): Evaluates ad campaign efficiency directly by comparing revenue from ads to ad spend (`Gross Revenue / Ad Cost`).
ROI (Return On Investment): Evaluates net business profitability by accounting for all costs including software, salaries, production, and ad spend (`(Net Profit / Total Cost) * 100`).
ROI (Return On Investment): Evaluates net business profitability by accounting for all costs including software, salaries, production, and ad spend (`(Net Profit / Total Cost) * 100`).
6
Social Media Management Core Strategy
🇬🇧 English Definition
Social media management involves planning, publishing, engaging, and analyzing content across social platforms to build brand reputation, nurture community trust, and generate business leads.
🇮🇳 Hinglish Definition
Social media management ka matlab sirf post karna nahi hai—balki audience ke saath trust aur relationship develop karke business leads aur sales bring karna hai.
| Social Platform | Primary Strengths & Audience | Recommended Content Formats |
|---|---|---|
| Visual brands, youth, lifestyle, local discovery | Reels, Carousels, Stories, Product Demos | |
| Local communities, family demographics, groups | Reels, Event posts, Community updates | |
| B2B, hiring, professional services, thought leadership | Case studies, PDF carousels, Industry insights | |
| YouTube | Searchable video education, product reviews | Shorts, Long-form tutorials, Video podcasts |
| Visual inspiration, decor, fashion, DIY search | Product pins, Idea boards, Infographics | |
| X (Twitter) | Real-time news, tech discussions, customer service | Short threads, live updates, support replies |
7
Social Profile Optimization Checklist
| Profile Element | Optimization Rule | Example / Best Practice |
|---|---|---|
| Handle / Username | Short, clear, easy to remember; consistent across platforms | @GaganDigitalHQ |
| Bio / About | State who you help, main offer, social proof & next CTA step | Helping B2B Brands Scale with SEO | 100+ Clients | Free Audit 👇 |
| Profile Picture | High-res clear logo or professional recognizable headshot | High-contrast circular logo |
| Link in Bio | Dedicated landing page or link aggregator (Linktree/Custom) | gagan.link/free-audit |
| Pinned Posts | Highlight top services, client proof, FAQs & primary offer | Post 1: Services, Post 2: Case Study, Post 3: Lead Magnet |
| Contact Button | Updated email, phone number & WhatsApp business link | Direct click-to-email / call enabled |
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5 Content Pillars & 7-Day Posting Calendar
| Pillar Name | Pillar Purpose / Goal | Example Content Topic |
|---|---|---|
| 1. Educate | Answer target customer questions & solve pain points | Top 5 SEO Mistakes to Avoid in 2026 |
| 2. Trust / Proof | Show real results, reviews, and behind-the-scenes | Client Case Study: 3x Revenue Growth |
| 3. Product / Service | Demonstrate value proposition & feature benefits | Live Product Demo & Feature Walkthrough |
| 4. Community | Encourage conversations, polls & feedback | Poll: Which Ad Objective Do You Use Most? |
| 5. Offer / Promotion | Direct call-to-action for lead generation or sales | Limited Time 20% Off Strategy Consultation |
📅 Sample 7-Day Social Media Content Calendar
| Day | Suggested Content Format | Primary Goal |
|---|---|---|
| Monday | Educational Carousel (5 Slides) | Saves & Shares |
| Tuesday | Short Reel / Short Demo Video | Video Views & Profile Visits |
| Wednesday | FAQ / Customer Question Post | Comments & Engagement |
| Thursday | Detailed Case Study / Testimonial | Website Visits & Trust |
| Friday | Service Explainer & Direct Offer | Leads & Inquiries |
| Saturday | Behind-The-Scenes / Team Story | Brand Loyalty & DMs |
| Sunday | Weekly Analytics Review & Planning | Optimization for Next Week |
9
SEO Overview & Search Engine Mechanics
🇬🇧 English Definition
Search Engine Optimization (SEO) is the practice of optimizing web pages to earn higher visibility and organic (unpaid) traffic on search engine result pages (SERPs).
🇮🇳 Hinglish Definition
SEO ka main goal website pages ko Google search results ke top par discoverable banana hai bina kisi direct ad payment ke. (Ranking ki koi guaranteed shortcut nahi hoti).
🔄 How Search Engines Work Pipeline
1. Crawling
Googlebot discovers URLs
Googlebot discovers URLs
➔
2. Rendering
Process HTML/JS code
Process HTML/JS code
➔
3. Indexing
Store content in database
Store content in database
➔
4. Ranking
Order results by relevance
Order results by relevance
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Keyword Research Concepts & Intent Types
| Keyword Concept | Meaning & Description | Practical Example |
|---|---|---|
| Seed Keyword | Broad starting head phrase with high search volume | `digital marketing` |
| Long-tail Keyword | Specific multi-word phrase with lower competition & higher conversion intent | `digital marketing course for beginners in Mohali` |
| Informational Intent | User wants to learn or understand a concept | `how to do keyword research` |
| Navigational Intent | User looking for a specific website or portal | `Google Search Console login` |
| Commercial Intent | User researching products before buying | `best SEO tools comparison` |
| Transactional Intent | User ready to buy or sign up immediately | `buy Ahrefs subscription online` |
11
On-Page SEO Checklist & Schema Markup
| On-Page Element | SEO Best Practice / Golden Rule |
|---|---|
| Title Tag | Include primary keyword near front; max 50-60 characters; unique per page |
| Meta Description | Accurately summarize page content with compelling call-to-action; 150-160 chars |
| Headings (H1, H2, H3) | Single H1 containing primary keyword; logical H2/H3 hierarchy for readable scanability |
| URL Structure | Clean, readable, hyphens between words (`domain.com/seo-guide`); avoid dynamic numbers |
| Content Quality | Original, comprehensive, satisfying user search intent; zero keyword stuffing |
| Image Alt Text | Descriptive alt attribute for accessibility and Google Image search ranking |
| Internal Links | Link contextually to related internal articles using descriptive anchor text |
| Structured Data | Implement Schema.org JSON-LD markup (Article, FAQ, Product, LocalBusiness) |
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Technical SEO, Off-Page SEO & Essential Tools
| SEO Area | Key Inspection Items |
|---|---|
| Technical SEO | Robots.txt directives, XML Sitemap, Mobile Responsiveness, HTTPS SSL, Core Web Vitals, Canonical Tags, 301 Redirects |
| Off-Page SEO | Earning contextual backlinks through guest posts, PR, original research & directory citations; avoid spam link farms |
| Local SEO | Google Business Profile optimization, consistent NAP (Name, Address, Phone), reviews & local citations |
🛠️ Core SEO Tools Reference
| Tool Name | Primary Purpose & Use Case |
|---|---|
| Google Search Console (GSC) | Monitor index status, organic queries, impressions, CTR & crawl errors |
| Google Analytics 4 (GA4) | Track organic visitor behavior, landing page engagement & conversion events |
| PageSpeed Insights | Audit mobile performance score, LCP, CLS & Core Web Vitals diagnostics |
| Ahrefs / Semrush / Ubersuggest | Keyword difficulty research, competitor backlink profiling & search volume estimates |
| Screaming Frog SEO Spider | Desktop site crawler to detect broken links (404), duplicate titles & meta tags |
13
Google Ads Overview & Campaign Types
🇬🇧 English Definition
Google Ads is an online advertising platform where businesses bid to display brief advertisements, service offerings, product listings, or videos to web users across Google Search, YouTube, and Partner networks.
🇮🇳 Hinglish Definition
Google Ads par aap Google search engine aur Google networks par paid ads chalate ho. Key concept Pay-Per-Click (PPC) hota hai jahan user ke click karne par hi billing evaluate hoti hai.
| Campaign Type | Typical Use Case | Ad Placement / Output |
|---|---|---|
| Search Campaign | Capture active high-intent search queries | Text ads on Google SERP top/bottom |
| Display Campaign | Visual brand reach & retargeting website visitors | Image banners across millions of websites/apps |
| Video Campaign | Brand awareness, product video demos & education | In-stream & discovery ads on YouTube |
| Shopping Campaign | E-commerce product catalog promotions | Product image, price & merchant name listings |
| Performance Max (PMax) | AI-automated multi-channel coverage | Runs across Search, Display, YouTube, Gmail & Maps |
| App Campaign | Drive mobile app downloads and in-app actions | Google Play Store & mobile network placements |
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Google Ads Account Structure Hierarchy
🔄 Account Architecture Flowchart
1. Account
Billing & login
Billing & login
➔
2. Campaign
Goal, budget, locations
Goal, budget, locations
➔
3. Ad Group
Theme & keywords
Theme & keywords
➔
4. Ad Copy
Headlines + Landing page
Headlines + Landing page
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Search Keyword Match Types
| Match Type | Syntax Example | Trigger Behavior & Search Matching |
|---|---|---|
| Broad Match | `running shoes` | Matches queries related to the keyword concept, synonyms, or related searches |
| Phrase Match | `"running shoes"` | Matches searches that include the phrase meaning (words can be inserted before/after) |
| Exact Match | `[running shoes]` | Matches searches with the exact same intent or close variations (strict control) |
| Negative Keywords | `-free`, `-cheap` | Prevents ads from triggering on unwanted queries (saves ad budget) |
🎯 Interview Q: What is Quality Score in Google Ads?
Quality Score (1 to 10 scale): Diagnostic estimate calculated based on 3 components: 1) Expected Click-Through Rate (eCTR), 2) Ad Relevance to query, 3) Landing Page Experience. Higher Quality Score lowers Cost-Per-Click (CPC) and improves Ad Rank!
16
Meta Ads Architecture & Campaign Objectives
🇬🇧 English Definition
Meta Ads allows advertisers to target users across Facebook, Instagram, Messenger, and Audience Network based on demographics, interests, behaviors, and custom retargeting lists.
🇮🇳 Hinglish Definition
Meta Ads Manager ke through Facebook aur Instagram par push advertising ki jaati hai jahan user ke scroll behavior aur interests ke basis par creative ads reach karte hain.
🔄 Meta Ads Campaign Structure Hierarchy
1. Campaign
Objective selection
Objective selection
➔
2. Ad Set
Audience, budget, placement
Audience, budget, placement
➔
3. Ad Level
Creative, copy, CTA, link
Creative, copy, CTA, link
➔
4. Meta Pixel / CAPI
Conversion tracking
Conversion tracking
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Meta Campaign Objectives & Audience Strategies
| Objective Family | Primary Goal | When to Choose |
|---|---|---|
| Awareness | Maximize reach, brand recall & video views | Launching new brand or mass campaign |
| Traffic | Send users to website destination or app link | Driving blog readers or landing page visits |
| Engagement | Increase post interactions, messages, or page likes | Building social proof & messaging leads |
| Leads | Collect lead contact details via Instant Forms or web | B2B inquiries, real estate, education courses |
| Sales | Drive direct online purchases or catalog conversions | E-commerce store products & checkout sales |
| App Promotion | Drive app installs or specific in-app events | Mobile application acquisition |
👥 Meta Target Audience Types
| Audience Type | Definition & Setup |
|---|---|
| Core / Broad Audience | Targeting by location, age, gender, detailed interests & behavior keywords |
| Custom Audience | Re-engaging existing website visitors (Meta Pixel), customer list uploaded, or video watchers |
| Lookalike Audience (LAL) | Meta AI creates new audience that looks similar to your high-value Custom Audience (1% to 10%) |
| Retargeting Audience | Re-engaging users who added items to cart or submitted partial forms in last 30-90 days |
18
Meta Ads Troubleshooting Matrix
| Observed Problem | Probable Cause | Recommended Action / Fix |
|---|---|---|
| High CPM | High auction competition or saturated placement mix | Expand target audience size or refresh creative angles |
| Low CTR (< 1%) | Weak visual hook, boring ad creative, or message mismatch | Test bold 3-second video hook, pattern interrupts & clear text overlay |
| Clicks but zero leads | Slow landing page load speed or complex form friction | Optimize page load time; simplify form fields to essential questions |
| Creative Fatigue | High ad frequency (> 3-4 views per user) | Swap ad creative visuals or refresh copy variants |
19
Content Marketing Strategy & Workflow
🇬🇧 English Definition
Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—ultimately driving profitable customer action.
🇮🇳 Hinglish Definition
Content Marketing audience ko free educational value deta hai trust build karne ke liye, jabki Copywriting audience ko immediate action (buy, signup, click) lene ke liye persuade karta hai.
🔄 Content Strategy & Production Flowchart
1. Audience Research
Pain points & questions
Pain points & questions
➔
2. Content Pillars
Select format & channel
Select format & channel
➔
3. Content Creation
Draft & fact-check
Draft & fact-check
➔
4. Distribution
Publish across channels
Publish across channels
➔
5. Measurement
Track engagement & leads
Track engagement & leads
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Core Copywriting Frameworks
| Framework | Structure Breakdown | Best Used For |
|---|---|---|
| AIDA | Attention ➔ Interest ➔ Desire ➔ Action | Sales letters, Landing pages, Meta/Google ads |
| PAS | Problem ➔ Agitation ➔ Solution | Social media posts, Problem-aware ad copy |
| FAB | Features ➔ Advantages ➔ Benefits | Product descriptions & feature launches |
| 4 Cs | Clear, Concise, Compelling, Credible | Headline editing & copy polishing |
| Story Framework | Context ➔ Challenge ➔ Action ➔ Outcome | Case studies, email newsletters & testimonials |
// Practical AIDA Copy Example:
Attention: Still spending 5+ hours building weekly marketing reports?
Interest: Our reusable automated dashboard connects directly to GA4 and Meta Ads in 1 click.
Desire: Compare campaign performance, ROAS, and conversion trends instantly without manual Excel formatting.
Action: Download your free report template today and save 20 hours every month!
21
Email Marketing Overview & Campaign Types
🇬🇧 English Definition
Email marketing is a permission-based digital channel used to educate, onboard, nurture, and retain subscribers through targeted messaging.
🇮🇳 Hinglish Definition
Permission-based emails bhejna subscribers ko educate aur nurture karne ke liye. Note: Purchased email lists aur spam bulk emails se hamesha bacho!
| Email Campaign Type | Primary Purpose / Goal |
|---|---|
| Welcome Series | Introduce brand story, deliver lead magnet & set expectations (3-5 emails) |
| Weekly Newsletter | Share valuable updates, curated insights & build long-term subscriber trust |
| Lead Nurture Flow | Answer objections, showcase case studies & guide subscribers to purchase |
| Abandoned Cart Email | Remind online shoppers who left items in cart to complete checkout |
| Post-Purchase Onboarding | Provide usage instructions, support details & request honest reviews |
| Re-engagement Flow | Win back inactive subscribers or give opt-out opportunity |
22
Email Automation Flowchart & Core Anatomy
🔄 Automated Welcome & Nurture Workflow
1. Signup Form
Consent recorded
Consent recorded
➔
2. Email 1: Welcome
Instant free download
Instant free download
➔
3. Wait 2 Days
Nurture delay
Nurture delay
➔
4. Email 2: Guide
Solve primary problem
Solve primary problem
➔
5. Email 3: Offer
Case study & CTA
Case study & CTA
| Email Element | Best Practice Rule |
|---|---|
| From Name | Recognizable sender name (`Gagan from Digital HQ`) |
| Subject Line | Specific, intriguing, < 50 chars; avoid spam trigger words (`FREE!!!`, `$$$`) |
| Preheader Text | Complements subject line; provides secondary preview context |
| Body Copy | Single main focus; scannable short paragraphs with clear formatting |
| Call To Action (CTA) | Prominent button with action-oriented text (`Get Your Template`) |
| Footer | Physical postal address, contact info & 1-click Unsubscribe link (Legal compliance) |
23
Canva Design Principles & Workflow
🇬🇧 English Definition
Canva is a cloud-based graphic design tool used to create social media posts, presentations, banners, documents, and videos using brand templates and AI features.
🇮🇳 Hinglish Definition
Canva se clean, consistent aur professional visual designs jaldi bante hain templates, brand kits aur Canva AI image tools ki help se.
| Design Principle | Application Rule |
|---|---|
| Visual Hierarchy | Headline must be largest; guide reader's eye from top to bottom |
| Contrast | Ensure text stands out clearly against background image/color |
| Alignment | Keep elements aligned to grid edges for clean organization |
| Whitespace | Leave breathing space around elements; avoid cluttered layouts |
| Brand Consistency | Use consistent brand colors (2-3 max) and 2 matching font pairs |
24
Canva AI Prompt Template
// Canva Magic Media / AI Image Prompt Template Syntax:
Create a [Format] for [Target Audience / Brand].
Goal: [Objective / Action].
Main Message: [Offer Headline].
Tone: [Professional / Energetic / Minimalist].
Brand Colors: [Primary RGB Colors].
Include: [Required Visual Icons / Text Overlay].
Avoid: [Clutter, Tiny Text, Unreadable Fonts].
Aspect Ratio: [1:1 Square / 9:16 Vertical Story / 16:9 Banner].
25
Photoshop Core Editing Mechanics
🇬🇧 English Definition
Adobe Photoshop is a professional raster image editor used for non-destructive photo editing, background removal, compositing, retouching, and graphics creation.
🇮🇳 Hinglish Definition
Photoshop advanced image editing, product cutouts, photo retouching aur multi-layered designs ke liye industry standard tool hai.
| Photoshop Concept | Purpose & Function |
|---|---|
| Layers | Separate design elements onto individual layers for independent editing |
| Layer Masks | Hide or reveal pixels non-destructively (Black hides, White reveals) |
| Selections | Target specific image regions (Pen tool, Object Selection, Lasso) |
| Adjustment Layers | Non-destructive color correction, Curves, Brightness & Saturation edits |
| Smart Objects | Preserve original source image data for re-scaling without quality loss |
| Spot Healing / Clone Stamp | Remove blemishes, dust spots, and unwanted background objects seamlessly |
26
HTML, CSS & JavaScript Core Roles
🇬🇧 English Definition
HTML provides the document structure, CSS controls visual presentation and layout styling, while JavaScript adds interactive functionality to web pages.
🇮🇳 Hinglish Definition
HTML website ka skeleton (structure) hai, CSS use design aur layout deta hai, aur JavaScript website par interactive behavior (buttons, forms, popups) add karta hai.
<!-- HTML Starter Template -->
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>My Digital Marketing Landing Page</title>
</head>
<body>
<header><h1>Digital Growth Agency</h1></header>
<main>
<p>We help businesses scale with proven SEO and Paid Ads strategy.</p>
<button id="ctaButton">Claim Free Audit</button>
</main>
</body>
</html>
27
Bootstrap Grid System & Utilities
🇬🇧 English Definition
Bootstrap is a popular front-end CSS framework providing a 12-column responsive flexbox grid, pre-styled UI components, and utility classes for mobile-first web design.
🇮🇳 Hinglish Definition
Bootstrap prebuilt CSS classes se responsive mobile-friendly layouts fast create karta hai. 12-column grid system automatic screen width adapt karta hai.
<!-- Bootstrap Responsive Grid Example -->
<div class="container py-4">
<div class="row g-3">
<div class="col-12 col-md-6 col-lg-4">
<div class="card p-3 h-100">
<h3 class="h5">SEO Optimization</h3>
<p>Rank No. 1 on Google with technical and content SEO.</p>
<a href="/seo" class="btn btn-primary">Learn More</a>
</div>
</div>
</div>
</div>
28
Google Analytics 4 (GA4) Architecture
🇬🇧 English Definition
Google Analytics 4 (GA4) is an event-based web analytics tool that tracks user interactions, sessions, traffic sources, and key conversion events across websites and mobile apps.
🇮🇳 Hinglish Definition
GA4 website par traffic source, user behavior aur conversion events (form submits, sales) track karta hai taaki marketing ROI measure ho sake.
| GA4 Concept | Definition & Explanation |
|---|---|
| User | Unique visitor identified by GA4 cookie ID or User-ID |
| Session | Group of user interactions within a 30-minute inactivity window |
| Event | Any tracked user action (page_view, scroll, click, purchase) |
| Key Event / Conversion | Specific important event marked as business conversion goal |
| UTM Parameters | URL parameters (`utm_source`, `utm_medium`, `utm_campaign`) used to track traffic channels accurately |
// Standard UTM Tagging URL Syntax:
https://example.com/offer?utm_source=instagram&utm_medium=organic_social&utm_campaign=october_launch
29
8 End-To-End Practical Portfolio Projects
| Project Name | Key Deliverables |
|---|---|
| 1. Social Media Management | Profile audit, 5 content pillars, 2-week content calendar, post copy & graphics |
| 2. SEO Website Audit | Keyword research map, 5-page on-page audit, technical checklist & fix plan |
| 3. Google Ads Campaign | Account structure, 2 ad groups, 10 keywords, negative list, 2 RSA ads & landing page brief |
| 4. Meta Ads Campaign | Campaign goal, audience hypothesis, 3 ad creatives, 2 copy variants & lead form flow |
| 5. Email Marketing Flow | Consent lead magnet form, 3-email welcome nurture sequence |
| 6. Canva & Photoshop Kit | Brand kit (colors/fonts), feed post, Story banner, YouTube thumbnail & product cutout |
| 7. Web Landing Page | Responsive HTML/CSS/Bootstrap landing page with hero, services & contact form |
| 8. GA4 Analytics Dashboard | UTM tagging architecture, GA4 event setup, Looker Studio executive dashboard |
30
12-Week Digital Marketing Mastery Study Plan
| Week | Core Focus | Weekly Practical Deliverable |
|---|---|---|
| Week 1 | Digital Marketing Fundamentals | Target audience persona & customer funnel map |
| Week 2 | Social Media Strategy | Profile audit & 7-day content calendar |
| Week 3 | Content Marketing & Copywriting | Blog outline, short video script & 3 AIDA ads |
| Week 4 | SEO Fundamentals | Keyword research map & on-page audit |
| Week 5 | Technical & Local SEO | Technical SEO checklist & Google Business Profile plan |
| Week 6 | Google Ads (PPC) | Mock Search campaign structure & keyword match plan |
| Week 7 | Meta Ads (FB & Insta) | Meta ad set audience strategy & creative variants |
| Week 8 | Email Marketing & Automation | Lead magnet signup concept & 3-email welcome flow |
| Week 9 | Canva & Photoshop Design | Social post graphics, thumbnail & retouched product cutout |
| Week 10 | HTML/CSS & Bootstrap Web Design | Responsive service landing page code |
| Week 11 | GA4 Analytics & UTM Tracking | UTM tracking system & executive dashboard |
| Week 12 | Capstone Portfolio Presentation | Present end-to-end multi-channel campaign portfolio |