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8 End-To-End Practical Portfolio Projects
| Project Name | Key Deliverables |
|---|---|
| 1. Social Media Management | Profile audit, 5 content pillars, 2-week content calendar, post copy & graphics |
| 2. SEO Website Audit | Keyword research map, 5-page on-page audit, technical checklist & fix plan |
| 3. Google Ads Campaign | Account structure, 2 ad groups, 10 keywords, negative list, 2 RSA ads & landing page brief |
| 4. Meta Ads Campaign | Campaign goal, audience hypothesis, 3 ad creatives, 2 copy variants & lead form flow |
| 5. Email Marketing Flow | Consent lead magnet form, 3-email welcome nurture sequence |
| 6. Canva & Photoshop Kit | Brand kit (colors/fonts), feed post, Story banner, YouTube thumbnail & product cutout |
| 7. Web Landing Page | Responsive HTML/CSS/Bootstrap landing page with hero, services & contact form |
| 8. GA4 Analytics Dashboard | UTM tagging architecture, GA4 event setup, Looker Studio executive dashboard |
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12-Week Digital Marketing Mastery Study Plan
| Week | Core Focus | Weekly Practical Deliverable |
|---|---|---|
| Week 1 | Digital Marketing Fundamentals | Target audience persona & customer funnel map |
| Week 2 | Social Media Strategy | Profile audit & 7-day content calendar |
| Week 3 | Content Marketing & Copywriting | Blog outline, short video script & 3 AIDA ads |
| Week 4 | SEO Fundamentals | Keyword research map & on-page audit |
| Week 5 | Technical & Local SEO | Technical SEO checklist & Google Business Profile plan |
| Week 6 | Google Ads (PPC) | Mock Search campaign structure & keyword match plan |
| Week 7 | Meta Ads (FB & Insta) | Meta ad set audience strategy & creative variants |
| Week 8 | Email Marketing & Automation | Lead magnet signup concept & 3-email welcome flow |
| Week 9 | Canva & Photoshop Design | Social post graphics, thumbnail & retouched product cutout |
| Week 10 | HTML/CSS & Bootstrap Web Design | Responsive service landing page code |
| Week 11 | GA4 Analytics & UTM Tracking | UTM tracking system & executive dashboard |
| Week 12 | Capstone Portfolio Presentation | Present end-to-end multi-channel campaign portfolio |