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Google Analytics 4 (GA4) Architecture
🇬🇧 English Definition
Google Analytics 4 (GA4) is an event-based web analytics tool that tracks user interactions, sessions, traffic sources, and key conversion events across websites and mobile apps.
🇮🇳 Hinglish Definition
GA4 website par traffic source, user behavior aur conversion events (form submits, sales) track karta hai taaki marketing ROI measure ho sake.
| GA4 Concept | Definition & Explanation |
|---|---|
| User | Unique visitor identified by GA4 cookie ID or User-ID |
| Session | Group of user interactions within a 30-minute inactivity window |
| Event | Any tracked user action (page_view, scroll, click, purchase) |
| Key Event / Conversion | Specific important event marked as business conversion goal |
| UTM Parameters | URL parameters (`utm_source`, `utm_medium`, `utm_campaign`) used to track traffic channels accurately |
// Standard UTM Tagging URL Syntax:
https://example.com/offer?utm_source=instagram&utm_medium=organic_social&utm_campaign=october_launch